A modern take on quintessentially British tea

Studio – Magpie Studio

Twinings have been serving up the perfect cuppa for over 300 years

But their latest launch takes the brand beyond the tea aisle to the chiller, offering consumers a healthier alternative to grab-and-go sodas. To stand out in a crowded sector, the design balances heritage and modernity. Amplifying the much-loved heritage brand to create immediate recognition, credibility and appeal for a new generation of consumers, while reimagining the role that Twinings plays in our daily lives.

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Process

Fruit brought to life with true 3D depth

In motion, the fruits representing each flavour gently float in a sea of colour behind the logo. Each was carefully recreated in a 3D environment and rendered with flat shading to create realistic rotation.