Seed Library
Cocktail Bar by Mr Lyan
Beauty in nature
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Studio – Magpie Studio
Drawing from black holes and mathematics
When the Lore Group asked cocktail megastar Mr Lyan to open a basement bar at One Hundred Shoreditch, the result was always going to be magnetic. We worked with the team to translate their vision into a low-lit, vibrant identity. Inspired by the drinks being poured, the stripped-back, analogue aesthetic is a nod to the unseen science of mixology.
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Results
After success in London, a second Seed Library opened in New York.
This milestone made it the first brand by world renowned mixologist Mr Lyan to be expanded to multiple locations.
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