From industrial coating to cutting edge technology
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Repositioning a B2B product from industrial coating to cutting edge technology
Paint is killing the planet. AERO is pioneering a path to a greener future with their game changing alternative. They had an incredible product and a goal to get in front of world-leading innovators for automotive. But they were struggling to engage with a design-led audience. To help them connect, we repositioned AERO from a film-based coating manufacturer to a sustainable material technology company with the brand idea ‘engineered from the molecule up’, and a confident new identity.
Immediate communication of product benefits.
To elevate AERO’s game-changing environmental benefits, we accented a monochrome palette with attention-grabbing lime green. AERO’s brand needed to feel impactful, immediate and communicate the benefits clearly. To give the brand a modern feel, we created an amorphous text mesh to represent the highly sophisticated material technology that makes AERO unique.
